Who we are
Deluxe Fruits Limited is a private limited company registered and incorporated in Kenya in the year 2010 with operations based in the capital city Nairobi. Deluxe initially ventured in the wholesale model of business by importing fruits from South Africa and selling it to wholesale traders and major distributors in Kenya. The company has established a healthy rapport with other fruit producing countries like Egypt, Israel and the EU and has helped Deluxe to source for a wide variety of exotic fruits to an ever increasing demand of nutritious fruits locally.
Over the period of 3 years, the company has since diversified into exports of fresh Kenyan produce to leading distributors based in the UK, EU and Middle East markets. This in turn has given the company a wider footprint in international trade promoting our brand awareness and an opportunity to foster and venture into other key markets like the United States, South America, China and the Far East.
Deluxe Fruits has recently tapped into the retail business by creating an e-shop where local customers get an opportunity to shop for their favourite fresh fruits at the comfort of their homes or offices at the click of a button. To compliment the great prices, incomparable to any supermarket or grocery in the entire country, the company is further offering free delivery service to any address within the City of Nairobi. In line with the expansion program Deluxe will launch e-shop to all counties in Kenya and take it further to the wider East African Region.
At Deluxe Fruits we pride ourselves in being part of an amazing team and are passionate to bring about innovative ideas to champion its growth and together with all shareholders and various stakeholders we shall strive to transform the company into Kenya’s No.1 fruit trading company of choice.