Who we are
Copia Global Inc (“Copia”) is a consumer catalog order and delivery system for nonperishable and durable goods serving people in the peri-urban and rural villages of the developing world. Meaning “abundance”
in Latin, Copia was founded by Jonathan Lewis and Tracey Turner and is launching a 12 month pilot in Nairobi, Kenya starting in August 2012.
By making accessible a wide range of consumer goods from thread to sewing machines, from nails to hammers, from matches to solar lights, Copia’s mission is to improve the quality of life of people in rural villages transforming them into empowered global consumers. Much as the Sears catalog revolutionized life in the pioneer days of the United States and Amazon revolutionized life in the internet age, the Company will apply many of the same marketing and distribution concepts to this huge untapped market.
How it Works
- Copia addresses the challenges of serving the BoP with a unique catalog order and delivery system:Customers visit their local shop where the Copia catalog is available
- Customers view the catalog and place orders through the shopkeeper
- The shopkeeper sends the orders by mobile phone which are received by Copia instantly
- Customers pay the shopkeeper for the value of the goods. They can choose to pay in one lump sum or pay in small installments on a “layaway” plan. (Spreading payments into smaller increments is a proven, practical method to help the poor manage cash flow)
- The shopkeeper uses a mobile payment system to pay Copia for the ordered products
- Once paid in full, Copia contacts the supplier of the product who transfers the product to the Copia Hub located in a nearby city
- Shopkeepers travel to the Copia hub to pick up orders, bring the goods back to their shops and distribute to their customers
- Once the customer receives the order, the shopkeeper receives a commission from Copia.