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  1. Four Strategies for Staying Relevant

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    A serious threat facing most brands in dynamic markets is the loss of relevance because the category or subcategory they are serving is declining. Customers are no longer buying what the brand is perceived to...
  2. SIEMENS IN AFRICA…

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    Nigeria positioned for international oil and gas dominance despite sector challenges Nigeria stands to achieve a 350% potential increase in refining capacity by end-2019 Potential status as refining powerhouse could create an energy self-sufficient West...

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